“The New Key To Creating Information Products That Sell Even In Overcrowded, Highly-Competitive Markets”
By Jimmy D. Brown of “Small Reports Fortune”
.................................
I want you to add a new word to your business vocabulary -
The word is "specialization".
A new age has dawned in information marketing. And it's
the age of "specialization".
Before I explain how this will help you create information
products that sell like crazy, let me give you a very brief
history lesson.
(I promise, this won't hurt a bit. :-)
Information products online have evolved since I logged onto
the Internet back in 1999...
1) THE SIMPLE AGE.
Times were simple back when I first came online. And so were
the information products. Way back when, information products
weren't readily available online like they are today. If you
could find ANY information on the topic you were interested in,
you grabbed it.
2) THE SYSTEMATIC AGE.
As more and more people learned how to create and market
information products online, a new era emerged: the
"systematic" era. This was a time when huge information products
were created with hundreds of pages. The idea was to create
comprehensive courses on a particular topic.
3) THE SEPARATION AGE.
As "internet marketing" and other business-related markets
became inundated with product offerings, the birth and rapid
growth of "niche marketing" occurred. People began separating
themselves from the crowd and focused on "tiny niche topics" of
interest.
4) THE SPECIALIZATION AGE.
Again competition came - even in these small niches. While there
is still money to be made by focusing on these tiny, untapped
markets -- the well is drying up at a fast rate. Now enters a
new age ... the "specialization" age of information marketing.
Which brings us to the lesson -
There is a LOT of money to be made by creating small, 7-15
page reports on PRECISE topics.
http://www.elkehoughton.com/smallreportsfortune.html
Most consumers would rather NOT sift through 100 pages of
information to find out how to do something they are interested
in, nor would they like to pay for 100 pages of information when
they only need chapter 3.
With more and more products available on the market, consumers
are getting pickier and pickier. They want what they want and
only what they want.
Perhaps the biggest untapped information gold mine lies in this
concept of creating small reports on precise topics.
* 17 Ways to Find New Affiliates Using Google.com
* How To Walk Off 7 Pounds in 7 Days
* 3 Ways To Get Your Next Vacation Free Of Charge
* The 15-Minute Guide To Stalling A Divorce
* Top 7 Ideas For Starting A Homeschool Support Group
Specialized information.
7-15 page reports that sell anywhere from $10-$100, depending upon
the information.
http://www.elkehoughton.com/smallreportsfortune.html
And the benefits of writing these small reports are staggering -
1. You can write a small report in just a few hours of one day.
2. The profit per page ratio is astounding - 10 pages for $10 is
a dollar per page per customer.
3. Small reports are MUCH easier to write than full-length courses.
4. There is a never-ending supply of topics for small reports.
5. You maximize the lifetime value of your customer. In other words,
you can sell report after report to the SAME customer.
6. A series or collection of your small reports can be bundled into
premium-priced courses over time.
7. When "hot topics" emerge (almost daily!) you can quickly crank
out a small report to strike while the iron is hot.
8. When other marketers are seeing success with their products, you
can create a complementary report to offer for sale as a supplement.
9. Many people can't afford to buy (or refuse to buy) high-priced
courses - but virtually anyone can whip out $10-$15.
The list could go on and on.
I've been creating small reports for a long time. In fact, I make
over $15,000 in PROFIT every month from just ONE of my sites.
I know this works.
And not just for me.
I had a customer recently email me to let me know he sold 420 copies
of his VERY FIRST small report, during its first month.
So, what I want to convince you to do is this -
***TRY IT FOR YOURSELF****
Create a small 7-15 page report and begin selling it online and see
what kind of results you see.
A new information age has dawned - the age of specialization!
Create your own "special" reports and get your piece of the pie.
.........................
Jimmy D. Brown is the author of "Small Reports Fortune" - if
you can write 7-15 page small reports, you can earn a living
online working just a few hours each week from your home.
Look for his EXCLUSIVE formula "Creating A Six-Figure IncomeWith Small Reports" at http://www.elkehoughton.com/smallreportsfortune.html
Friday, October 24, 2008
"How To Make More Money With Information Products Than Ever Before By Using Three Powerful NO COST Tools"
By Jimmy D. Brown of "Small Reports Fortune"
.................................
It’s all under your control.
If you sell information products and want to make more
money with them, there’s good news:
It’s all under your control.
That’s right, you can make more money with your
information products simply by doing something that you
have the power to do.
http://www.elkehoughton.com/smallreportsfortune.html
It’s not dependent upon anyone else. It’s up to you.
Let me explain …
While there are a lot of different aspects of selling
information products, there are really only two ways to make
more money with them …
Sell More
Refund Less
Really, it’s pretty much that simple.
In order to make more money with information products you
need to either SELL MORE or REFUND LESS.
Or, better still, do BOTH.
Now, in the many years I’ve been selling information
products, I’ve found there are three powerful tools that will
help you do just that.
You can use these three tools to SELL MORE by using them
on your classified ads, solo mailings, sales letters,
autoresponder messages and virtually any sales tool.
You can also use these three tools to REFUND LESS by
applying them to the information products you create.
http://www.elkehoughton.com/smallreportsfortune.html
Care to find out what they are?
Read on …
*** Three Powerful Tools ***
What makes these tools so powerful is a combination of
important benefits
* They don’t cost a penny to use.
* They work over and over again.
* They are under your control.
In fact, you already have them.
These three powerful tools are WAYS TO USE WORDS.
Tool #1. Education. When it comes to information products,
nothing comes close to the power and profitability of
educating your readers.
I’m talking the distance between the planet Pluto and the
computer screen you’re now staring at.
Not even remotely close.
Content is king. Nobody else gets to wear the crown or sit
on the throne. Content rules the land of information
products.
So, first things first, you gotta give your readers information
that educates them. You gotta teach them something.
Do this in your promotion tools (ezine articles, reports, sales
letters, etc.) and you’ll have readers thinking "This person
knows something … I better take a closer look."
You’ll SELL MORE.
http://www.elkehoughton.com/smallreportsfortune.html
Educate customers in your information products and show
them how to produce results in their own lives and you’ll
make them happy, satisfied customers.
You’ll REFUND LESS.
Tool #2. Entertainment. To be completely honest, it’s not
enough to solely provide content. Even if it’s good content,
that won’t always get the job done.
Think of it this way: your high school civics teacher
provided you with (too much) content in a single 55-minute
class, but would you really buy anything from him?
Maybe a hall pass or a set of earplugs, but that’s about it. :o)
Nobody likes to read BORING content. We turn off boring
television programs, we fall asleep reading boring books and
we keep our credit cards tucked firmly inside our pockets
when we read boring sales letters, ezine articles, solo
mailings or special reports.
Make it fun. Make it entertaining. And you can do that by
using …
* Illustrations
* Funny stories
* Analogies
* Outrageous statements
I once wrote an article entitled "I’ll Swallow A Live
Grasshopper If This Doesn’t Boost Your Website Traffic".
Do you think anyone read it?
Ask yourself this: would YOU like to read it?
We love to have a good time, and there’s no reason why you
shouldn’t apply that reasoning to your writing.
Keep readers interested as they consume your promotion
materials by entertaining them.
You’ll SELL MORE.
Help customers enjoy reading page after page of your
product by entertaining them.
You’ll REFUND LESS.
When you add entertainment to education, you’ll make more
money with information products …
… faster than you can say " "LIVE GRASSHOPPER." :o)
Tool #3. Emotion. Whether it’s outrage over an injustice,
excitement over a success or piqued interest over a
possibility, our emotions drive us.
Few decisions are based on intelligent analysis, but rather on
emotional response. Few actions are based on accurate data,
but rather on impulsive feelings.
We are emotional people. And there is no stronger proof of
that than to watch what we do and to listen to what we say.
Your job is to get us emotional. Fill us with hope.
Empower us. Give us courage. Motivate us. Issue a
challenge. Inspire. Get us to do something.
That’s what we really want. More than education, more than
entertainment – we want someone to compel us to do
something to make our lives better.
And the power and profits go to the ones who can do that.
Fill readers with hope and expectation with your marketing
materials.
You’ll SELL MORE.
Give your customers confidence and enthusiasm as they read
chapter after chapter of your information product.
You’ll REFUND LESS.
*** Conclusion ***
If you want to make more money with information products,
then you CAN do it. You’re in charge. It’s under your
control.
Education.
Entertainment.
Emotion.
Three powerful tools that lead to incredible profits.
But, only if you use them.
Some will read this article and discard it like they have done
with countless others.
And some will get busy.
I think you’ll be one of the few who will make more money.
Prove me right.
.........................
Jimmy D. Brown is the author of "Small Reports Fortune" - if
you can write 7-15 page small reports, you can earn a living
online working just a few hours each week from your home.
Look for his EXCLUSIVE formula "Creating A Six-Figure Income
With Small Reports" at
http://www.elkehoughton.com/smallreportsfortune.html
.........................
By Jimmy D. Brown of "Small Reports Fortune"
.................................
It’s all under your control.
If you sell information products and want to make more
money with them, there’s good news:
It’s all under your control.
That’s right, you can make more money with your
information products simply by doing something that you
have the power to do.
http://www.elkehoughton.com/smallreportsfortune.html
It’s not dependent upon anyone else. It’s up to you.
Let me explain …
While there are a lot of different aspects of selling
information products, there are really only two ways to make
more money with them …
Sell More
Refund Less
Really, it’s pretty much that simple.
In order to make more money with information products you
need to either SELL MORE or REFUND LESS.
Or, better still, do BOTH.
Now, in the many years I’ve been selling information
products, I’ve found there are three powerful tools that will
help you do just that.
You can use these three tools to SELL MORE by using them
on your classified ads, solo mailings, sales letters,
autoresponder messages and virtually any sales tool.
You can also use these three tools to REFUND LESS by
applying them to the information products you create.
http://www.elkehoughton.com/smallreportsfortune.html
Care to find out what they are?
Read on …
*** Three Powerful Tools ***
What makes these tools so powerful is a combination of
important benefits
* They don’t cost a penny to use.
* They work over and over again.
* They are under your control.
In fact, you already have them.
These three powerful tools are WAYS TO USE WORDS.
Tool #1. Education. When it comes to information products,
nothing comes close to the power and profitability of
educating your readers.
I’m talking the distance between the planet Pluto and the
computer screen you’re now staring at.
Not even remotely close.
Content is king. Nobody else gets to wear the crown or sit
on the throne. Content rules the land of information
products.
So, first things first, you gotta give your readers information
that educates them. You gotta teach them something.
Do this in your promotion tools (ezine articles, reports, sales
letters, etc.) and you’ll have readers thinking "This person
knows something … I better take a closer look."
You’ll SELL MORE.
http://www.elkehoughton.com/smallreportsfortune.html
Educate customers in your information products and show
them how to produce results in their own lives and you’ll
make them happy, satisfied customers.
You’ll REFUND LESS.
Tool #2. Entertainment. To be completely honest, it’s not
enough to solely provide content. Even if it’s good content,
that won’t always get the job done.
Think of it this way: your high school civics teacher
provided you with (too much) content in a single 55-minute
class, but would you really buy anything from him?
Maybe a hall pass or a set of earplugs, but that’s about it. :o)
Nobody likes to read BORING content. We turn off boring
television programs, we fall asleep reading boring books and
we keep our credit cards tucked firmly inside our pockets
when we read boring sales letters, ezine articles, solo
mailings or special reports.
Make it fun. Make it entertaining. And you can do that by
using …
* Illustrations
* Funny stories
* Analogies
* Outrageous statements
I once wrote an article entitled "I’ll Swallow A Live
Grasshopper If This Doesn’t Boost Your Website Traffic".
Do you think anyone read it?
Ask yourself this: would YOU like to read it?
We love to have a good time, and there’s no reason why you
shouldn’t apply that reasoning to your writing.
Keep readers interested as they consume your promotion
materials by entertaining them.
You’ll SELL MORE.
Help customers enjoy reading page after page of your
product by entertaining them.
You’ll REFUND LESS.
When you add entertainment to education, you’ll make more
money with information products …
… faster than you can say " "LIVE GRASSHOPPER." :o)
Tool #3. Emotion. Whether it’s outrage over an injustice,
excitement over a success or piqued interest over a
possibility, our emotions drive us.
Few decisions are based on intelligent analysis, but rather on
emotional response. Few actions are based on accurate data,
but rather on impulsive feelings.
We are emotional people. And there is no stronger proof of
that than to watch what we do and to listen to what we say.
Your job is to get us emotional. Fill us with hope.
Empower us. Give us courage. Motivate us. Issue a
challenge. Inspire. Get us to do something.
That’s what we really want. More than education, more than
entertainment – we want someone to compel us to do
something to make our lives better.
And the power and profits go to the ones who can do that.
Fill readers with hope and expectation with your marketing
materials.
You’ll SELL MORE.
Give your customers confidence and enthusiasm as they read
chapter after chapter of your information product.
You’ll REFUND LESS.
*** Conclusion ***
If you want to make more money with information products,
then you CAN do it. You’re in charge. It’s under your
control.
Education.
Entertainment.
Emotion.
Three powerful tools that lead to incredible profits.
But, only if you use them.
Some will read this article and discard it like they have done
with countless others.
And some will get busy.
I think you’ll be one of the few who will make more money.
Prove me right.
.........................
Jimmy D. Brown is the author of "Small Reports Fortune" - if
you can write 7-15 page small reports, you can earn a living
online working just a few hours each week from your home.
Look for his EXCLUSIVE formula "Creating A Six-Figure Income
With Small Reports" at
http://www.elkehoughton.com/smallreportsfortune.html
.........................
“Idea Hangouts: Where To Find Hot Product Ideas To Use For Creating Your Next Best-Selling eBook”
By Jimmy D. Brown of "Small Reports Fortune"
.........................
46,094.
That’s how many times I’ve been asked “Where can I find
hot product ideas to write about in my next eBook?”
Really. I’ve been keeping count. :o)
OK, so it’s probably not quite that many times, but you get
the idea.
I get asked that question a LOT.
And so, I’ve decided to share my favorite “idea hangouts”.
That’s right … “idea hangouts.” It’s been my experience
that there are specific places where hot product ideas are
always gathered. I call them “idea hangouts.”
*** Idea Hangout #1 ***
One of the “idea hangouts” that I’ve identified is
Amazon.com.
Amazon.com is the web’s largest bookstore.
It’s also a community center for new product ideas. I use
it as one of my top brainstorming resources. Again and
again I visit this site to come up with topics to write
about.
What makes Amazon.com so useful as a research tool for
getting new ideas is their searchable database of books.
There are thousands of great ideas lurking in there if you
just know how to use it.
And that’s what I’m here for. :o)
http://www.elkehoughton.com/smallreportsfortune.html
I’m going to show you how to find hot product ideas with
Amazon.com anytime you want.
It’s really a matter of three simple steps …
STEP 01 : >>> Decide Upon A Broad Category. When
brainstorming ideas, you must begin with a broad category
to work with. Some examples might be: weight loss,
marketing, dating, travel, baseball.
So, you need that ahead of time. Figure out a broad subject
that you know is popular (I.E. You know that losing weight
is ALWAYS going to be a popular subject, as is “making
money.”).
As an example for this article, I’m going to choose GOLF.
STEP 02 : >>> Search Amazon’s Database. After picking
your broad topic to research, it’s time to visit Amazon.com.
Specifically, you’re going to SEARCH their database of
books they are selling.
Upon arriving at their site, locate their SEARCH form. At
the time of this writing, it was in the upper left hand
corner of their main page. Pull the menu down and select
BOOKS from the options.
In the space provided, type in whatever broad category you
chose. I’d type in “Golf”. (You don’t need quotation marks)
If you did indeed start with a broad category, then hundreds
(or even thousands) of book listings should appear as a result
of the search.
STEP 03 : >>> Brainstorm Ideas From The Listings. Let the
brainstorming session begin! Now it’s time to look at the
books that are listed and write down as many possible ideas
as you can find.
Look for the different TYPES of books written about the
subject, identifying different THEMES, STYLES and
SUBCATEGORIES.
Let’s look at an example …
When I searched for “Golf”, I was able to immediately spot
dozens of great ideas. Here are a handful …
1. Becoming a better golfer. There are many golf books
available in this area, covering everything from “A-Z of Golf
Shots” to specific topics such as “Improving Your Short
Game.” There were lots of different themes from “learning
to break 100” to “shaving 10 shots off your score” to “7
shots that will change your golf game forever.”
2. Guides to Golf Courses. Again, we have many different
ideas here. Specific golf guides like “Florida golfing”,
“golfing in Tennessee” and “golfing the Robert Trent Jones
trail” appear, as well as books on “the best golf courses in
America,” “best kept secrets: great golf courses you’ve
probably never played,” and “golf vacation guides.”
3. Profiting from Golf. More ideas pour in with “opening a
golf repair business,” “becoming a golf retailer,” “learning
how to caddy” and “buying & selling used golf clubs.”
What about “running an online golf auction”, “organizing a
golf tournament for profit” or even “writing information
products about golf!”
4. Golf and Business. There are millions of dollars in
business deals negotiated on the golf course every single
year. And there are books available to teach folks how to get
it done. “How to negotiate business deals during golf
outings,” “Legal golf tax deductions for businesspeople,”
and “business seminars and golf: how to mix training and
fun for maximum profit” are just a few more ideas worth
exploring.
5. Golf Products. My, my, my there are so many ideas
floating around in here! Everything ranging from reviews of
the latest golf equipment to ratings of golf courses to
discounts on golf packages. Resource guides to finding the
best deals on golfing products, how to negotiate discounts,
and how to find the best products for your specific golf game
also come to mind as product ideas.
One Broad Category (Golf)
+ Amazon.com Searchable Database of Books
= 28 Potential Product Ideas
See how easy that was? I found TWENTY-EIGHT potential
new product ideas (and there were MANY MORE that I
didn’t mention in this article) from a simple brainstorming
exercise using ONE “idea hangout.”
There’s got to be a best-seller in that bunch somewhere.
And certainly with a little “mix -n- match” I can come up
with a hit product with these ideas.
Not bad, eh?
So, now it’s YOUR turn. It’s a simple system for coming up
with product ideas anytime you want.
Like right now.
.........................
Jimmy D. Brown is the author of "Small Reports Fortune" - if
you can write 7-15 page small reports, you can earn a living
online working just a few hours each week from your home.
Look for his EXCLUSIVE formula "Creating A Six-Figure Income
With Small Reports" at http://www.elkehoughton.com/smallreportsfortune.html
.........................
By Jimmy D. Brown of "Small Reports Fortune"
.........................
46,094.
That’s how many times I’ve been asked “Where can I find
hot product ideas to write about in my next eBook?”
Really. I’ve been keeping count. :o)
OK, so it’s probably not quite that many times, but you get
the idea.
I get asked that question a LOT.
And so, I’ve decided to share my favorite “idea hangouts”.
That’s right … “idea hangouts.” It’s been my experience
that there are specific places where hot product ideas are
always gathered. I call them “idea hangouts.”
*** Idea Hangout #1 ***
One of the “idea hangouts” that I’ve identified is
Amazon.com.
Amazon.com is the web’s largest bookstore.
It’s also a community center for new product ideas. I use
it as one of my top brainstorming resources. Again and
again I visit this site to come up with topics to write
about.
What makes Amazon.com so useful as a research tool for
getting new ideas is their searchable database of books.
There are thousands of great ideas lurking in there if you
just know how to use it.
And that’s what I’m here for. :o)
http://www.elkehoughton.com/smallreportsfortune.html
I’m going to show you how to find hot product ideas with
Amazon.com anytime you want.
It’s really a matter of three simple steps …
STEP 01 : >>> Decide Upon A Broad Category. When
brainstorming ideas, you must begin with a broad category
to work with. Some examples might be: weight loss,
marketing, dating, travel, baseball.
So, you need that ahead of time. Figure out a broad subject
that you know is popular (I.E. You know that losing weight
is ALWAYS going to be a popular subject, as is “making
money.”).
As an example for this article, I’m going to choose GOLF.
STEP 02 : >>> Search Amazon’s Database. After picking
your broad topic to research, it’s time to visit Amazon.com.
Specifically, you’re going to SEARCH their database of
books they are selling.
Upon arriving at their site, locate their SEARCH form. At
the time of this writing, it was in the upper left hand
corner of their main page. Pull the menu down and select
BOOKS from the options.
In the space provided, type in whatever broad category you
chose. I’d type in “Golf”. (You don’t need quotation marks)
If you did indeed start with a broad category, then hundreds
(or even thousands) of book listings should appear as a result
of the search.
STEP 03 : >>> Brainstorm Ideas From The Listings. Let the
brainstorming session begin! Now it’s time to look at the
books that are listed and write down as many possible ideas
as you can find.
Look for the different TYPES of books written about the
subject, identifying different THEMES, STYLES and
SUBCATEGORIES.
Let’s look at an example …
When I searched for “Golf”, I was able to immediately spot
dozens of great ideas. Here are a handful …
1. Becoming a better golfer. There are many golf books
available in this area, covering everything from “A-Z of Golf
Shots” to specific topics such as “Improving Your Short
Game.” There were lots of different themes from “learning
to break 100” to “shaving 10 shots off your score” to “7
shots that will change your golf game forever.”
2. Guides to Golf Courses. Again, we have many different
ideas here. Specific golf guides like “Florida golfing”,
“golfing in Tennessee” and “golfing the Robert Trent Jones
trail” appear, as well as books on “the best golf courses in
America,” “best kept secrets: great golf courses you’ve
probably never played,” and “golf vacation guides.”
3. Profiting from Golf. More ideas pour in with “opening a
golf repair business,” “becoming a golf retailer,” “learning
how to caddy” and “buying & selling used golf clubs.”
What about “running an online golf auction”, “organizing a
golf tournament for profit” or even “writing information
products about golf!”
4. Golf and Business. There are millions of dollars in
business deals negotiated on the golf course every single
year. And there are books available to teach folks how to get
it done. “How to negotiate business deals during golf
outings,” “Legal golf tax deductions for businesspeople,”
and “business seminars and golf: how to mix training and
fun for maximum profit” are just a few more ideas worth
exploring.
5. Golf Products. My, my, my there are so many ideas
floating around in here! Everything ranging from reviews of
the latest golf equipment to ratings of golf courses to
discounts on golf packages. Resource guides to finding the
best deals on golfing products, how to negotiate discounts,
and how to find the best products for your specific golf game
also come to mind as product ideas.
One Broad Category (Golf)
+ Amazon.com Searchable Database of Books
= 28 Potential Product Ideas
See how easy that was? I found TWENTY-EIGHT potential
new product ideas (and there were MANY MORE that I
didn’t mention in this article) from a simple brainstorming
exercise using ONE “idea hangout.”
There’s got to be a best-seller in that bunch somewhere.
And certainly with a little “mix -n- match” I can come up
with a hit product with these ideas.
Not bad, eh?
So, now it’s YOUR turn. It’s a simple system for coming up
with product ideas anytime you want.
Like right now.
.........................
Jimmy D. Brown is the author of "Small Reports Fortune" - if
you can write 7-15 page small reports, you can earn a living
online working just a few hours each week from your home.
Look for his EXCLUSIVE formula "Creating A Six-Figure Income
With Small Reports" at http://www.elkehoughton.com/smallreportsfortune.html
.........................
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